Campaigns must:
a. All look alike
b. Contain the same headline
c. Be placed in the same media
d. Contain the same big idea and attitude
d
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In spite of Justin’s infidelity, Alexia decided to stay with him. Now they must ______.
a. perform preventative maintenance b. offer assurances c. share tasks d. perform corrective maintenance
The key to becoming media literate is in:
a. how close we move to the reality end of the spectrum b. how willing we are to traverse the entire spectrum of messages c. how well we can determine whether a message is real or not d. all of the above
According to Spitzberg and Cupach, competent communication means being both ______ and ______.
A. stern; compassionate B. monotone; lyrical C. effective; appropriate D. depth; breadth
In a study with a two-tailed test and a level of significance of .1, the region of rejection is below 5% and above 95%
Indicate whether the statement is true or false