Which are the two groups of employees that employers establish different relationships with?
What will be an ideal response?
The two groups are commonly referred to as core employees, with whom a strong and long-term relationship is desired, and contingent workers, whose employment agreements may cover only short, specific time periods. Rather than expand or contract the core workforce, many employers achieve flexibility and control labour costs by expanding or contracting the contingent workforce. Hence, the fixed portion of labour costs becomes smaller and the variable portion larger. And the contingent labour force can be expanded or contracted more easily than the core.
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What are bipolar questions? Give an example of a bipolar question.
What will be an ideal response?
Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as
A. affective segmentation. B. psychosocial segmentation. C. psychographic segmentation. D. behavioral segmentation. E. socioeconomic segmentation.
If Xerox Corporation defined its scope of business as "making copying equipment", it can be classified as a marketing definition
Indicate whether the statement is true or false
Whereas a sales representative can bind its principal to a contract with third persons, a commercial agent may only solicit business.
Answer the following statement true (T) or false (F)