Berat believes it is morally wrong to pay overseas workers low wages and decide to close down his U.S.-based company rather than betray his principles. This example is related to which ethical decision- making approach?
a. Objectivity approach
b. Justice approach
c. Utilitarian approach
d. Rights approach
d. Rights approach
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According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?
A) designing a customer-driven marketing strategy B) understanding the marketplace and customer needs C) constructing an integrated marketing program that delivers superior value D) building profitable relationships and creating customer delight E) capturing value from customers to create profit and customer equity
Salespeople use geographic information systems to:
A. stay in constant contact with their sales managers. B. acquire instant knowledge. C. increase their sales quotas. D. send text messages to customers and prospects. E. create more efficient routing patterns.
Which of the following is the first step that employees should take in managing their relationships with their boss?
A. They should try to understand as much as they can about their boss. B. They should assess their own needs differently from the way they analyze their boss's needs. C. They should inform their boss about their strengths and weaknesses. D. They should provide positive and negative feedback to their boss.
Bart Thunderheart has an annual income of $75,000 a year. He pays $25,000 in taxes and spends another $15,000 on his home, car, food, and other "necessities." Last year, he decided to really enjoy his annual vacation, so he spent $5,000 to go skiing in Austria. What was Bart's discretionary income last year?
A. $5,000 B. $35,000 C. $50,000 D. $20,000 E. $30,000