What are the advantages and disadvantages of using demand-based pricing?
What will be an ideal response?
Demand-based pricing assures a firm that it should be able to sell what it produces at the determined price because the price is based on market research findings about customer demand rather than on the seller's costs. Disadvantages include the difficulty in estimating demand accurately and that there is no assurance the price will be profitable (or even cover costs).
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In deciding to decide about a problem or opportunity, a manager should evaluate the importance of the situation, the credibility of the information, and
A. the equitability of the outcomes. B. the availability of heuristics. C. the urgency of the situation. D. the cost of the solution. E. the ethics of making no change.
Which statement best describes the appropriateness of the following product claim in a sales letter? "Viruscan is the best virus defense product available. It offers the most sophisticated and comprehensive protection for your data."
a. The passage is appropriate, since the receiver will likely assume the comparison is with all others, even though research results are not offered. b. The passage is appropriate, since it provides vital comparative information while sparing the receiver of unnecessary and boring details. c. The passage is inappropriate, since the sender has no ethical right to compare his/her product with others. d. The passage is inappropriate unless it is followed up with facts about the comparison.
________ is bringing about a peaceful settlement or compromise between parties to a dispute through the benevolent intervention of an impartial third party
A. Mediation B. Inquiry C. Litigation D. Negotiation
_______________ is the rational and emotional attachment and commitment employees have to their work.
a. Employee engagement b. Organization commitment c. Job involvement d. Group development