What is the purpose of the PRSA Member Statement of Professional Values?

What will be an ideal response?


The Member Statement of Professional Values presents the core values of the Public Relations Society of America and the public relations profession, in general. The Statement is the basis for the PRSA's Member Code of Ethics and sets the professional standard for the industry. These values constitute the fundamental guidelines of behavior and decision-making for public relations practitioners.

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Clare, a florist, opened a new store and wanted to purchase a new refrigeration display cabinet for fresh-flower arrangements. She entered into a deal with Alpha Refrigeration Systems for two refrigeration units at $600 each. But, after delivering the units, the salesperson demanded another $100 as delivery charges, which was not mentioned in the deal. Identify the win-lose strategy used by the salesperson.

A. Browbeating B. Trial balloon C. Lowballing D. Good guy-bad guy routine E. Red herring

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Which of the following instruments is negotiable?

A. An instrument that provides, "Payment is subject to the terms of a contract dated November 20, 2009" B. A note that contains the statement, "This note is secured by a mortgage dated July 01, 2009" C. An instrument that reads, "I promise to pay to the order of Collin Corp. $550 sixty days after the delivery of my new refrigerator" D. A note that states, "I promise to pay Vlad $800 if he repairs my car"

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Projections for future dollar value of a product are part of the initial screening.

Answer the following statement true (T) or false (F)

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Which of the following should be avoided when speaking to an Asian audience?

a. Use simple English and avoid confusing acronyms and idioms. b. Begin with a joke to break the ice. c. Use an indirect presentation style. d. Dress conservatively.

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