Which of the following is not one of the three conditions necessary to be classified as a discretionary activity?
A) the activity produces a change of state
B) the change of state was not achievable by preceding activities
C) the activity enables other activities to be performed
D) the activity increases efficiency
D
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A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more
A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action
Which of the following is not a period expense?
a. salaries and commissions of the sales staff b. costs to produce catalogs c. marketing costs, such as advertising d. costs to produce sales literature e. direct labor
Which of the following is true of a red herring prospectus?
A) It can be distributed to potential buyers during the pre-filing period, and limited sales can be finalized during this period. B) It can be distributed to potential buyers during the pre-filing period to finalize sales. C) It can be distributed to potential buyers during the waiting period, but no sales can be finalized during this period. D) It can be distributed to potential buyers during the post-effective period to finalize any sales.
Belle and Diamond are spending the day together. First, they have breakfast at McDonalds, then have a quick work-out at Curves followed by a massage at Massage Envy, and getting their nails done a Red Persimmon. They finish their day with getting their hair done at Fantastic Sams followed by ice cream at Ben & Jerry's. What do these businesses have in common?
A. They are franchises. B. They do not require expertise to start as training is provided by the seller. C. They have few employees who are all experts in their particular field. D. They all provide services rapidly and permit walk-ins.