Which of the following is NOT a financial intermediary?
A. A credit union.
B. A life insurance company.
C. A mutual fund.
D. A labor union.
Answer: D
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Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps banks to ________
A) reduce the rate of customer defection B) make low-profit customers more profitable C) enhance the growth potential for each customer through cross-selling D) increase the longevity of the customer relationship E) focus disproportionate effort on high-value customers
Customers today want separate prices for each service element, and they also want the right to select the elements they want. Customers are said to be pressing for ________ services
A) complementary B) perishable C) variable D) unbundled E) shared
As explained in the text,
A. tonic water is a global physical product and a multidomestic total product. B. Skippy's peanut butter could never be a multidomestic product. C. Nescafe is an example of a global physical product. D. chocolate is a global physical product and not a total product.
The Pines, a small motel in central Georgia, may be subject to federal regulation even though it is not close enough to the state borders to have many guests from other states
a. True b. False Indicate whether the statement is true or false