Describe the human capital requirements for fortresses, baseball teams, clubs, and academies.
What will be an ideal response?
Fortresses-companies with limited resources for training that tend to recruit from the outside
Baseball teams-companies that require innovation and creativity; recruit from other companies or new graduates with specialized skills
Clubs-companies in highly regulated industries that rely on developing their own talent
Academies-companies that require specialized skill and focus on developing their individual employees
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Radio is a viable medium for business-to-business ads because it can reach business people while in transit to work and during office hours if they have the radio on at work
Indicate whether the statement is true or false
Which of the following relationships between category of intangibles and amortization is false? Set Category Amortize I. Intangible assets with a finite life Yes II. Intangible assets with an indefinite life No III. Goodwill Yes IV. Internally developed unidentifiable intangibles No ? ?
A) Set I B) Set II C) Set III D) Set IV
The amount of sales of a product category expected to be achieved under a set of conditions within a specified period of time is known as:
A) market expansion. B) sales forecast. C) market potential. D) sales development.
According to Warren Bennis, a distinction between leaders and managers is that the manager accepts the status quo, but the leader ______ it.
Fill in the blank(s) with the appropriate word(s).