Radio is a viable medium for business-to-business ads because it can reach business people while in transit to work and during office hours if they have the radio on at work
Indicate whether the statement is true or false
TRUE
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When managers plan, they may use cost behavior to decide how to change the mix of products to meet changing demand
Indicate whether the statement is true or false
Which of the following sequences works best for most persuasive messages?
A) Motivate action, gain attention, build interest, request order B) Gain attention, build interest, elicit desire and reduce resistance, motivate action C) Build interest, gain attention, motivate action, elicit desire and reduce resistance D) Gain attention, build interest, motivate action, request order
A key characteristic of positive gossip for relationship building is that it
A) does not identify the people involved in the gossip scenario. B) does not involve company personnel. C) focuses on the social life of key personnel. D) does not attack others. C
The Hannibal Homers minor league baseball club is considering an expansion of its stadium to increase capacity by 2000 seats
Management estimates increased revenue from ticket and concession sales to be $600,000 per year for the next 5 years. The cost of expansion is $750,000, with an additional $50,000 in working capital. The working capital increase is permanent (will not be recovered after 5 years). Annual costs are expected to increase by $200,000 per year, the club's cost of capital is 14%, and its tax rate is 30%. If the stadium addition is depreciated in a straight line to a value of $0.00 over 5 years, what is the IRR of this project? (Ignore any revenues or costs associated with a terminal value of the project after five years.) Use a financial calculator to determine your answer. A) 9.41% B) 14.00% C) 25.33% D) 29.45%