Corporate culture influences management's philosophy, style, and behavior
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: Corporate culture influences management philosophy, style, and behavior. Managers, therefore, must carefully consider the kind of culture they want for their organizations and then work to nourish that culture by communicating with everyone who works there.
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The variable cost per unit increases in direct proportion to the activity base.
Answer the following statement true (T) or false (F)
A television advertisement achieves 200 GRPs over a 4-week exposure period. The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run
This is an example of which of the following approaches to message reinforcement? A) benchmarking B) bundling C) cobranding D) pulsing E) brand encoding
Which of the following statements is not true of performance reports?
A) Performance reports should be tailored to the responsibilities of the manager or department for which they are prepared. B) Performance reports normally report standard costs and variances. C) Performance reports should contain space for explanation of variances. D) Performance reports do not present the causes of variances.
If a reporter misquotes you in a story, you should demand a retraction
a. True b. False