A television advertisement achieves 200 GRPs over a 4-week exposure period. The advertisement is run in alternating 4-week periods in which during the intervening 4-week period no messages are run
This is an example of which of the following approaches to message reinforcement?
A) benchmarking
B) bundling
C) cobranding
D) pulsing
E) brand encoding
D
You might also like to view...
ABC is a company which is involved in selling data that is designed to serve information needs of firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase and media panels and scanners
What kind of service does ABC provide in the marketing research industry? A) internet service B) data analysis service C) limited-service suppliers D) coding and data entry services E) syndicated services
A total quality system should be designed to promote a reorientation of thinking from an emphasis on
a. inspection to an emphasis on prevention. b. process benchmarking to an emphasis on results benchmarking. c. the planning process to an emphasis on the performance evaluation process. d. internal quality improvements to an emphasis on external benchmarking.
When it comes to a new product-service strategy, which of the following statements is true?
a. Bring a product line, not a single product, to the market b. Provide variety and choice to customers through a “good, better, best” strategy c. If you manufacturing products, also consider what services can be offered in addition to your products d. All the above are true
The media selection problem can have which of the following objectives?
A) maximizing audience exposure B) minimizing advertising costs C) maximizing profit D) A and B only E) A, B, and C