When preparing to go shopping after the Christmas holidays, Christy actively scans the ads in the local newspaper for coupons and contests. While in the store, Christy also looks for free samples of new products and products she hasn't purchased previously. The coupons, contests, and free samples are all examples of ________.
A. sales promotion
B. personal selling
C. publicity
D. direct marketing
E. advertising
Answer: A
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a. stealing cash from an organization before it is recorded b. stealing cash from an organization after it has been recorded c. manufacturing false purchase orders, receiving reports, and invoices d. A clerk pays a vendor twice for the same products and cashes the reimbursement check issued by the vendor.
A study of factors thought to be important in purchasing an automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?
A) screening B) warm-up C) complicated D) classification E) ferreting
What should a manager do to prepare for an assignment in another country?
What will be an ideal response?
Why are more and more companies turning to dynamic pricing?
a. To help adjust prices b. To implement bait pricing c. To implement free on board origin pricing d. To establish inelasticity of demand