What should a manager do to prepare for an assignment in another country?
What will be an ideal response?
Learn rudiments of the local language. Take classes in intercultural communication.
Host an international student. Stay abreast of business, political, and economic developments in the country. Read newspapers with an international focus.
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For a merchandising business, a sale is a transfer of merchandise from one business or individual to another in exchange for cash or a promise to pay cash
Indicate whether the statement is true or false
Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?
A) advertising B) publicity C) sales promotion D) personal selling E) events and experiences
Purchasing specifications
A. are often simple for manufactured items with highly standardized quality. B. tend to be detailed for services, as compared to goods, because services are more standardized than goods. C. tend to be detailed for services, as compared to goods, because services are usually performed before they're purchased. D. often simply includes a brand name or part number when purchasing requirements are especially complicated. E. None of these answers is correct.
Why do incumbent firms favor incremental innovation over radical innovation?
What will be an ideal response?