A product is in the maturity stage of the product life cycle, and the company decides to modify the marketing mix. Which of the following steps is the company most likely to take?
A) use aggressive sales promotions
B) change features of the product
C) improve product quality
D) find new uses for the product
E) explore new market segments
A
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Simone transferred 100 percent of her stock in Purple Company to Plum Corporation in a Type A merger. In exchange, she received stock in Plum with a fair market value of $500,000 plus $500,000 in cash. Simone's tax basis in the Purple stock was $200,000. What amount of gain does Simone recognize in the exchange and what is her basis in the Plum stock she receives?
A. $800,000 gain recognized and a basis in Plum stock of $500,000. B. $800,000 gain recognized and a basis in Plum stock of $1,000,000. C. $500,000 gain recognized and a basis in Plum stock of $500,000. D. $500,000 gain recognized and a basis in Plum stock of $200,000.
Critical questions to answer before doing an internal communications audit include:
A) When was the last time we did one of these? B) Why should we do one of these now? C) Do internal communications have management's support? D) Do we have enough money in the budget?
The primary objective of a sales ________ and scheduling plan is to increase actual face-to-face selling
Fill in the blanks with correct word
A sales presentation should be explicitly tied to the expressed needs of a prospective customer
Indicate whether the statement is true or false a. True b. False