Which of SERVQUAL's attributes relates to whether the service was performed correctly the first time?
a. responsiveness
b. reliability
c. assurance
d. tangibles
b
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During the introduction stage of the product life cycle, firms are likely to use cost-plus pricing
Indicate whether the statement is true or false
Assume the Abokair Corporation sold $30,000 worth of merchandise on the installment basis. The cost of the merchandise was $24,000, and collectibility of the receivable is uncertain. Collection in the current year on the account is $8,000 . How much gross profit should be reported as realized?
a. $1,600 b. $2,000 c. $6,000 d. $8,000
What are the three levels at which marketing activities occur in an organization?
a. Radical, disruptive, and incremental b. Corporate, departmental, and individual c. Competitive, customer, and corporate d. Strategic, functional, and tactical e. Product, price, promotion, distribution
The term "freight out" refers to ________
A) transportation costs on purchases B) cost of inventory purchased C) costs that are not actually paid in cash D) transportation costs on sales