The ads showing people being able to do amazing athletic feats with the help of Geebok Shoes is the
a. strategy
b. tactic.
c. campaign.
d. goal.
b
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Which statement is an example of reification?
a. “I don’t care how old you are. I’m your father, and you listen to me.” b. “Changing the team mascot is a sacrilege to the history of the team.” c. “Ugh, I ate way too much Halloween candy. I feel so fat today.” d. “I can’t stand that guy. He’s selfish and never thinks of anyone else.”
The process of identifying selected groups of listeners and designing specific appeals to motivate them is known as
a. targeting b. stereotyping c. surveying d. demographics
Which types of features help symbolize an organization's image, outlook, and potential?
a. Brand storytelling b. Content marketing c. Native advertising d. Branded content
Holding community and town meetings is the equivalent of going straight to the target audience
Indicate whether the statement is true or false