It gives me great pleasure to extend my congratulations is an effective way to begin a goodwill message
Indicate whether the statement is true or false
False
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Consumers within a market segment tend to be homogeneous, which means they are similar
Indicate whether the statement is true or false
Marketers usually identify niches by ________
A) dividing a segment into subsegments B) conducting VALS tests C) allowing consumers to gravitate toward product brands D) examining the demographics section of the handbook of marketing E) producing products that can be used in a variety of ways
Which of the following is true of raw materials?
a. They often have a large number of relatively small sellers. b. They almost always require promotion via mass advertising. c. They include capital goods such as large or expensive machinery. d. They have relatively short lives and are less expensive compared to supplies.
Any person can take out a life insurance policy on the life of another person
Indicate whether the statement is true or false