Dante would like to collect data about the life of first-year college students. He would like the research to be comprehensive, to include information about what daily life is like, what classes are like, and what it is like living in the dorms. The best research method to obtain this data would be ______.

A. experiment
B. survey
C. textual analysis
D. ethnography


D. ethnography

Communication & Mass Media

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Demographic audience analysis is the most important form of audience analysis

Indicate whether the statement is true or false

Communication & Mass Media

According to your textbook, the following statement is an example of the fallacy of ________:Our county doesn't need touch-screen voting machines. If paper ballots were good enough 150 years ago, then they're fine today.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

What are some factors to consider when deciding whether to use a survey?

What will be an ideal response?

Communication & Mass Media

Innovative, successful companies tend to have which of the following?

a. media relations specialists b. healthy corporate cultures c. flat hierarchical structures d. flexible company policies

Communication & Mass Media