__________are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline
Fill in the blanks with correct word.
ANSWER: Fad items
Fads are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline. Examples of fad items are Silly Bandz, Beanie Babies, and Crocs.
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Asymmetric key cryptography is also known as:
A. public key cryptography. B. secret key cryptography. C. PGP. D. PKI.
To qualify as cash equivalents, investments must be readily convertible to a known amount of cash, so that when cash is needed, the investments can be easily liquidated
Indicate whether the statement is true or false
Which of the following statements about the middle class in emerging economies is accurate?
A) By 2030, two-thirds of the world's middle class will reside in the United States. B) Estimates suggest that 20 percent of world growth over the next few years will come from emerging markets. C) Many countries such as China and India have become more suspicious of foreign investment and free trade. D) Once known only for cheap labor, many countries with emerging economies are now seen as promising markets.
________ appeals help consumers make purchase decisions by offering facts in advertising messages and strong arguments built around relevant issues, explaining key benefits of the firm's products and services.
A. Institutional B. Niche marketing C. Emotional D. Informational E. Reminder