When is an entrepreneur done collecting market research for his/her business?
A. when the business has been opened
B. when the business has been operating for six months
C. never
D. when the minimum sales have been reached
Answer: C
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In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company's product from its competitors
In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These nine areas comprise the "meat" of the memo you are writing to the president of your firm. What are the nine ways that physical products can be differentiated?
_____ software is developed for the widest common denominator of potential user organizations.
A. Commissioned B. Outsourced C. In-house developed D. Ready-made
Retailers can use ________ to arrange for the storage and shipping of their merchandise.
A. integrated third-party logistics companies B. reverse logistic companies C. dispatchers D. public warehouses E. freight forwarders
An analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as ________
A) customer lifetime value B) customer value analysis C) quantitative analysis D) brand value proposition E) benchmarking