You are preparing a graphic for the Empty Stocking Fund to show the proportionate low spending on administrative overhead as compared to services for children. Your pie chart should
a. begin with the smallest slice at the twelve o'clock position and position the remaining slices in ascending order of size.
b. explode the administrative overhead slice.
c. Label only the slices that reflect service programs.
d. Use a legend to identify the color for each slice.
D
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Colgate's Total is a new toothpaste brand whose formulation, imagery, and consumer appeal were designed from the beginning to translate across national boundaries. Which strategy did Colgate use with Total?
A) product-communications extension B) product extension-communications adaptation C) product adaptation-communications extension D) dual adaptation E) product innovation
Japan's fading success in the electronics industry can be explained by all of the following EXCEPT
a. the appreciation of the yen’s exchange value. b. lack of product innovation. c. failure to use economies of large-scale production. d. failure to recognize changing patterns of comparative advantage.
Which of the following is NOT one of the purposes of a spend analysis?
a. to determine what products the firm is spending the most money on b. to determine if the company is getting what has been promised for the money spent c. to determine which suppliers the company is spending on d. to determine what the competitors’ strengths and weaknesses are
The communications gap can be reduced by managing customer expectations.
Answer the following statement true (T) or false (F)