Using high-profile entertainment or odd news to get people to talk about your brand is known as _________________________.
a. Guerilla marketing
b. Blogging
c. Stealth Marketing
d. Buzz Marketing
d. Buzz Marketing
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During a focus-group session, one set of participants indicated that Dell computers reminded them of a surfer, Apple computers of a mad scientist, and IBM was equated to Ebenezer Scrooge from Charles Dickens's tale, "A Christmas Carol"
Which of the following qualitative research approaches relates to the approach described above? A) projective techniques B) visualization C) brand personification D) laddering E) brand architecture
Which of the following is an industrial product categorized under supplies and services?
A) coal B) wheat C) lumber D) elevator E) generator
Which of the following documents expressed the opinion that a choice among accounting valuation systems could not be made because of the diversity of users?
a. “Objectives of Financial Statements” (Trueblood Committee Report) b. “Basic Concepts and Accounting Principles Underlying Financial Statements of Business Enterprises” (APB Statement 4) c. “A Statement of Basic Accounting Theory” (ASOBAT) d. “Statement of Accounting Theory and Theory Acceptance” (SATTA)
A company made the following purchases during the year: Jan. 1015 units @ $360 eachMar. 1525 units @ $390 eachApr. 2510 units @ $420 eachJuly 3020 units @ 450 eachOct. 1015 units @ $480 eachOn December 31, there were 28 units in ending inventory. These 28 units consisted of 2 from the January 10 purchase, 3 from the March 15 purchase, 4 from the April 25 purchase, 11 from the July 30 purchase, and 8 from the October 10 purchase. Using specific identification, calculate the cost of the ending inventory.
What will be an ideal response?