During a focus-group session, one set of participants indicated that Dell computers reminded them of a surfer, Apple computers of a mad scientist, and IBM was equated to Ebenezer Scrooge from Charles Dickens's tale, "A Christmas Carol"
Which of the following qualitative research approaches relates to the approach described above?
A) projective techniques
B) visualization
C) brand personification
D) laddering
E) brand architecture
C) brand personification
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The time between initial contact with a prospective customer and the completion of a sale is known as the sales ________
A) cycle B) forecast C) trend D) promotion E) lead
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Indicate whether the statement is true or false
Even though you will likely receive and accept your job offer via telephone, you should send the employer a letter or e-mail to document your acceptance of the job
Indicate whether the statement is true or false
The first step in applying the Theory of Constraints is to identify the constraint
Indicate whether the statement is true or false