The specific services or product features demanded by a market is an output from the marketing
plan for the ________ department.
A) finance B) engineering
C) operations D) professional services
B
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Salizar Corporation is budgeting its equipment needs on an on-going basis, with a new quarter being added to the budget as the current quarter is completed. This type of budget is most commonly known as a:
A. rolling budget. B. pro-forma budget. C. revised budget. D. capital budget. E. financial budget.
Sunny Pines campground, located in the Midwest, promotes the months of September and October as its value camping months. During this time, it offers reduced rates on camper rentals and campgrounds. It does this, in part, because the weather is not as favorable for camping at this time. The pricing tactic Sunny Pines is using to encourage camping during these months is most likely
A. prestige pricing. B. price bundling. C. seasonal discounts. D. unbundling. E. odd pricing.
On October 1, David wrote a $500 check payable to the order of BestValue. David died on October 3 . David's bank learned of his death on October 5 . Not having received a stop payment order, David's bank paid the BestValue check on October 10 . The bank is liable for the check and must credit David's account
Indicate whether the statement is true or false
Which of the following is considered to be the greatest obstacle in implementing integrated marketing communications (IMC)?
A. IMC is only compatible with smaller organizations and surveys have witnessed compatibility issues when the process is scaled up. B. Since each communication discipline has the same cost structure, the concept of IMC itself becomes invalid. C. IMC often results in greater economies of scale. D. The implementation of IMC is most likely to result in interdepartmental budget allocations problems. E. The lack of people with the requisite broad perspective and skills to implement IMC presents the biggest obstacle.