A ________ occurs when a firm seeks to be the lowest-cost competitor in the industry.
A. first-mover approach
B. sustainable competitive advantage approach
C. differentiation approach
D. low-cost approach
Answer: D
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Seiko makes watches. It markets its higher quality watches under the Seiko or LaSalle brand name and its lower-priced watches are sold under the Pulsar brand. Seiko uses a ________ strategy.
A. product differentiation branding B. multibranding C. segmentation branding D. private branding E. multiproduct branding
All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth EXCEPT:
A. running teaser advertising campaigns in advance of new-product introductions. B. giving appropriate product demonstrations. C. using slogans, music, and humor in advertising. D. employing VALS segmentation strategies. E. recruiting and deploying people to produce buzz.
According to Mantere, recursive approaches to strategy tend to emphasize __________.
a. Rational planning b. Stories c. Metaphors d. All of the above
Which of the following is a feature of a preferred stock?
A. Preferred stockholders have priority over debt holders, with regard to the distribution of earnings and assets of the firm. B. Preferred stockholders can elect the members of the board of directors and also vote on corporate issues. C. The firm generally pays different amounts of preferred stock dividends each year. D. Preferred stockholders have the right to receive shares of any new common stock issues in proportion to their current ownership holdings. E. Preferred stockholders have a higher priority claim to distributions made by the firm than common stockholders.