Especially for marketers with new products or services, IMC is needed because
A. it is impossible for products to sell themselves through word-of-mouth communication.
B. pricing decisions cannot be made without IMC.
C. new products and services need to be integrated into the supply chain value proposition.
D. consumers are unlikely to buy products they are not aware of.
E. consumers need to know all about the features of new products before making a purchase decision.
Answer: D
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