Tommy, engineering manager at APC Systems, Inc., is struggling to maintain a competitive advantage in APC's marketplace. He wants to hire and retain the best staff that he can, but the best staff command high salaries. Tommy knows that high staff salaries can erode his company's profitability. But passing along these higher costs to his clients means they will start doing less business with higher-priced APC and more business with Tommy's lower-priced competitors. Tommy is struggling to
A. provide quality service.
B. collaborate.
C. achieve zero defects.
D. be technologically innovative.
E. be cost competitive.
Answer: E
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