Compare and contrast the influence of customer relationship management (CRM) systems on the marketing process with that of social commerce
What will be an ideal response?
Answer: Two sets of technologies have helped foster communication and collaboration between companies and their customers. The first is customer relationship management (CRM) systems, which capture, organize, and capitalize on all the interactions that a company has with its customers, from marketing surveys and advertising through sales orders and customer support. A CRM system functions like an institutional memory for a company, allowing it to record and act on the information that is pertinent to each customer relationship.
CRM can be a powerful means to foster relationships, but to a certain degree, conventional CRM simply computerizes an existing way of doing business. A more dramatic step is enabling social commerce, using blogs, wikis, user-generated content such as online videos or customer-created advertising, and other social media technologies. These tools let customers communicate with companies, with each other, and with influences in the marketplace such as prominent bloggers and journalists.
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A) $168.00. B) $108.00 C) $163.20. D) $176.00.
Internal Revenue Service (IRS) criteria specifying illegal campaign involvement are published in IRS ______.
A. Assets Ruling 89 B. Income Ruling 389 C. Campaign Ruling III D. Revenue Ruling 2007-41
Which HR specialty covers the recruiting process and selecting the best candidate?
A. Training and development B. Staffing C. Labor and industrial relations D. Ethics and sustainability E. Safety and security