Jack read about the swine flu in the papers for the past two weeks. When he comes down with fever, chills, and a bad cough, he is absolutely certain that he has the swine flu because of all the media coverage it has received. Jack is illustrating the simulation heuristic
Indicate whether the statement is true or false
F
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The phenomenon called "blindsight" sometimes occurs under which circumstance? a. Someone's visual cortex is intact, but the rest of the brain has been damaged. b. Someone's eyes and brain are intact, but the connection between them is lost
c. Someone suffered damage in the center of both retinas. d. Someone suffered damage in much of the visual cortex.
When researchers' expectations about behavior lead to systematic errors in identifying and recording behavior, _________________ is a problem.
A. reactivity B. selective deposit C. observer bias D. data reduction
Describe nonexclusionary
What will be an ideal response?
Commercials that are loud and present unexpected imagery will usually
a. decrease the viewer's attention due to sensory gating. b. decrease the viewer's attention due to sensory conflict. c. increase the viewer's attention. d. have no effect on the viewer's attention.