You should use sensitive language in an adjustment message in case the customer is already upset. Therefore, which of the following provides the best advice?
A) Do not suggest your business typically pleases its customers; do apologize for failure.
B) Don't use negative words (regret, error, failure); do use positive words (hope, achieve, strive).
C) Do not be vague about improvements; do guarantee the situation will not recur.
D) Do not blame customers; do blame individuals or departments inside your organization.
B
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The ability to make threats or deliver punishment gives an individual or organization ________ power.
A. coercion B. legitimate C. expert D. reward E. referent
Daniel is assessing his company's portfolio of products. One of them is the best-selling brand of mayonnaise, although this is now a slow-growing market. If Daniel uses the BCG matrix, he would classify this product as a
A. star. B. cloud. C. question mark. D. cash cow. E. dog.
Periodically, the Walt Disney Company recycles its oldest animated films, such as Snow White, back into movie theaters to delight a new generation of consumers
To what classification of the BCG growth-market share matrix would these old movies belong? Explain.
Collective marks are marks identifying the producers as belonging to a larger group
Indicate whether the statement is true or false