A local newspaper devotes its New Year's Day issue to people who have performed heroically during the past year. One of the people included in the article was Janet, a local actress. Eight months earlier, a fire started in the theater while she was in
the middle of a performance. Rather than running out, she stayed to help frightened members of the audience get out of the theater. The New Year's article stated that Janet had been unable to find work as an actress because of burns to her hands and feet and that, as a result, she owes a great deal of money. Janet sued the newspaper for invasion of privacy. Based on what you have learned in this chapter, how should the case be decided?
Janet might be able to recover. The right of privacy protects against giving unnecessary publicity to personal and private matters of the plaintiff's life, including financial status. However, there is no invasion of privacy when there is a legitimate business interest in making the information known. In this case, it appears that the private information included in the article concerning Janet's financial status and inability to continue in her profession is not necessary to the article.
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Susan Lefferts' company advertises widely. Ms. Lefferts uses business reply cards attached to her company's magazine ads to build her company's database. In which of the following ways would Ms. Lefferts most likely use the database?
A) to deepen customer loyalty B) to reactivate customer purchases C) to avoid serious customer mistakes D) to determine if up-selling is appropriate E) to identify prospects
Which of the following lists three of the major types of coalitions?
A. external coalitions, operating coalitions, and recurring coalitions B. latent coalitions, internal coalitions, and potential coalitions C. potential coalitions, operating coalitions, and recurring coalitions D. established coalitions, operating coalitions, and permanent coalitions
Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines
Indicate whether the statement is true or false
Gateway Graphics is considering an investment in new printing equipment costing $502,000. The equipment will be depreciated on a straight-line basis over a five-year life and is expected to generate net cash inflows of $122,000 the first year, $158,000 the second year, and $160,000 every year thereafter until the fifth year. What is the payback period for this investment? The residual value is zero. (Round your answer to two decimal places.)
A) 4.30 years B) 3.39 years C) 2.80 years D) 3.11 years