How does calculating the conversion rate help salespeople in performing productivity analyses?
What will be an ideal response?
Salespeople need to identify which strategies work. For example, if using a certain strategy improved the ratio of appointments to cold calls made, that approach should be continued. The conversion ratio, or number of sales per call, is an important measure of effectiveness. Conversion ratios should also be calculated by account type; for example, a conversion ratio for type A accounts should be determined. Other conversion ratios can also pinpoint effective strategies and areas that need improvement. Conversion ratios can also be calculated for each step of the sales cycle.
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Optical fibers can carry signals over relatively shorter distances compared to other media.
Answer the following statement true (T) or false (F)
The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as
A. the consideration set. B. information sources. C. antecedent states. D. evaluative criteria. E. temporal states.
Climate analysis is an example of which ethical driver?
A. target socialization processes B. ethics training C. ethical diagnosis D. engaged leadership
Many organizations track customer activity through complicated ______ _______ processing (OLAP).
Fill in the blank(s) with the appropriate word(s).