An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal

A) rational
B) structural
C) emotional
D) moral
E) standard


C

Business

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What is a personnel action form?

Business

Match the appropriate definition a through h with the following terms:(a)A department whose manager is judged on the ability to generate revenues in excess of the department's costs.  (b)A department or unit that generates revenues and incurs costs, in which the manager is also responsible for investments made in operating assets.(c)Set up to control costs and evaluate managers' performances by assigning costs to the managers responsible for controlling them.(d)Compares actual and budgeted costs and expenses under the control of a manager.(e)A department whose manager is judged on the ability to control costs by keeping them within a satisfactory range. (f)A measure of departmental sales less direct expenses. ________ (1) Investment center________ (2) Performance

report________ (3) Cost center________ (4) Departmental contribution to overhead________ (5) Profit center________ (6) Responsibility accounting system What will be an ideal response?

Business

In terms of source attractiveness, unlike internalization, identification does not usually integrate information from an attractive source into the receiver's belief system.

Answer the following statement true (T) or false (F)

Business

List and explain tasks that must be performed to ensure success in requirements management

What will be an ideal response?

Business