Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?
A) It offers limited guidance for go-to-market strategies.
B) It has quantifiable measures of financial performance.
C) It ignores the advantages of creating a strong brand.
D) It overlooks the option value of brands.
E) It does not fully account for social network effects or word-of-mouth.
Answer: B) It has quantifiable measures of financial performance.
You might also like to view...
Convertible preferred stock allows the stockholder to convert shares of preferred stock into common stock at a specified conversion ratio.
Answer the following statement true (T) or false (F)
The release of the new Harry Potter book brought excitement in Enid's neighborhood. The local Book Universe store sold thousands of vouchers for the night of the release. The store invited Harry Potter enthusiasts to come for a party at the store that lasted until midnight when the book would be available for purchase. Book Universe developed a customer retention program based on
A. creating a sense of community among its customers. B. 1-to-1 retailing programs. C. a market basket analysis. D. the concept of add-on selling offers for preferred customers. E. a tiered rewards program.
In Thailand, people are more likely to value the welfare of the group over that of any particular individual and suspend personal values and judgment for the sake of the “greater good.” This is an example of which of Hofstede’s dimensions?
A. long-term orientation B. low power distance C. collectivist culture D. high uncertainty avoidance
Answer the following statements true (T) or false (F)
1. Participation in an Emissions Trading System can have big benefits for low-carbon organizations. 2. Assessing a company’s environmental performance using the triple bottom line involves an assessment of economic performance. 3. The implementation of an Environmental Management System is required to get ISO 14001 certification. 4. A core function of employee green committees is to mitigate cross-departmental problems of environmental program implementation. 5. Biomass is the most-used renewable energy source but also the least environmentally friendly.