Discuss the general cultural characteristics of Brazil?
What will be an ideal response?
Brazil was originally colonized by Portugal and remained affiliated with its parent country until 1865. Even though today Brazil is extremely multicultural, the country still demonstrates many attributes derived from its Portuguese heritage, including its official language. Brazilian businesspeople tend to have a relaxed work ethic, often respecting those who inherit wealth and have strong familial roots over those seeking entrepreneurial opportunities. They view time in a very relaxed manner, so punctuality is not a strong suit in this country. Overall, the people are very good-natured and tend to avoid confrontation, yet they seek out risky endeavors.
In Brazil, physical contact is acceptable as a form of communication. Additionally, face-to-face interaction is preferred as a way to communicate, so avoid simply e-mailing or calling. Appearance can be very important to Brazilian culture, as it will reflect both you and your company. When conducting business, men should wear conservative dark suits, shirts, and ties. Women should dress nicely but avoid too conservative or formal attire. Patience is key when managing business in Brazil. Expressing frustration or impatience and attempting to speed up procedures may lose the deal. Presentations should be informative and expressive, and consistency is important. It is common for Brazilian businesspeople to bring a lot of people to attend negotiations, mostly to observe and learn. Subsequent meetings may include members of higher management, requiring a rehashing of information.
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Which of the following questions should marketers first answer when they are determining their research design?
A) What kind of sampling method should we use? B) What type of focus group best fits our needs? C) Do we need quantitative or qualitative data? D) Does the information we need already exist? E) How should we collect the data we need?
Railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. The railroad managing companies overlooked the fact that there could be other modes of transportation. This reflects the ________ concept.
A) product B) production C) selling D) marketing E) societal marketing
Respond to the following:
a. When is revenue generally recognized, and what are three other alternative points in time for recognizing revenue? b. When is each alternative revenue recognition method appropriate and why have these methods evolved? c. What is the primary criterion for revenue recognition applied in practice, and what attributes must be measurable before revenue is recognized.
A merge point refers to ______.
a. a node along the critical path b. a node with two or more immediate predecessors c. a node with two or more immediate and successive nodes d. a node that represents the point where cross-functional resources are pooled