________ measures the return earned on the common stockholders' investment in the firm
A) Net profit margin
B) Price/earnings ratio
C) Return on equity
D) Return on total assets
C
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The release of the new Harry Potter book brought excitement in Enid's neighborhood. The local Book Universe store sold thousands of vouchers for the night of the release. The store invited Harry Potter enthusiasts to come for a party at the store that lasted until midnight when the book would be available for purchase. Book Universe developed a customer retention program based on
A. creating a sense of community among its customers. B. 1-to-1 retailing programs. C. a market basket analysis. D. the concept of add-on selling offers for preferred customers. E. a tiered rewards program.
Effects of too much capacity include all of the following except?
a. High fixed costs b. Lower profits c. Higher sales totals d. Higher unit costs
Walker, an employee of Lakeview Corporation, drives his automobile 18,000 business miles during 2019. He pays tolls of $145 while traveling on business. What amount can Walker deduct as unreimbursed transportation expenses?
A. $0 B. $9,810 for AGI C. $9,955 for AGI D. $9,955 from AGI
In 2015, mobile marketing was about ________% of all online marketing
A) 15% B) 25% C) 40% D) 50%