Clembor AgroSciences, an agrochemical company, mainly focuses on selling its products in rural markets. The company promotes goodwill by sending teams of salespeople to instruct farmers on the right usage of the products and responding to their agriculture-related queries. In this scenario, Clembor AgroSciences is engaged in _____.
A. social selling
B. green marketing
C. cause-related marketing
D. missionary selling
Answer: D
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Some people may assume that for a marketer, the only thing of value for which he or she would "exchange" would be monetary (check, credit/debit, currency, and/or coin transactions). But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.
What will be an ideal response?
Which of the following types of marketing involves sending out letters, brochures, samples, and DVDs to consumers' addresses?
A) direct-response marketing B) direct-mail marketing C) direct digital marketing D) kiosk marketing E) online marketing
Which of the following statements is true about the values statement of an organization?
a. It is used to formulate the mission statement. b. It reflects the organization's culture by identifying beliefs about what is important to the organization. c. It focuses on long-range plans for the organization. d. The values contained in the statement must be quantifiable.
The relevant range of operations is a range of volume neither close to zero nor at maximum capacity.
Answer the following statement true (T) or false (F)