A(n) ________ is best described as the strategic option that top managers decide most closely matches the current reality and which is then executed.
A. realized strategy
B. dominant strategic plan
C. bottom-up emergent strategy
D. executive summary
Answer: B
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Unhappy customers are ______ as likely to pass on negative comments than happy customers are to pass on positive comments.
a. just b. twice c. three times d. five times
Which step in developing a marketing plan includes an analysis of the marketing environment?
A) situation analysis B) development of marketing objectives C) selection of a target market D) development of marketing strategies E) implementation of the marketing plan
The temporary difference associated with accelerated depreciation for tax purposes and straight-line depreciation for financial reporting purposes means that a firm will pay _____ income taxes in the early years of the asset's life, but this temporary difference will reverse over the entire asset life, resulting in _____ taxes in later years
a. higher; higher b. lower; higher c. higher; lower d. lower; lower e. average; average
The ____________________ area of a block determines what happens if an error occurs.
Fill in the blank(s) with the appropriate word(s).