Which of the following statements is not true of target customers?
A. What target customers are looking for should be based on discussions with potential customers.
B. Hopefully the desires of your target customers closely match the value benefits your product offers.
C. Target customers are described in terms of demographics.
D. Usually you only have one type of target customer.
Answer: D
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Indicate whether the statement is true or false
Robert Noyce and Jack Kilby are pioneers in the digital revolution. What contribution did they make?
A) They invented the transistor. B) They invented the spreadsheet. C) They invented the first digital computer. D) They invented the silicon chip. E) They invented the Internet.
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Answer the following statement true (T) or false (F)
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A. Advertising D. Marketing B. Lobbying E. Development C. Personnel