In dual-channel marketing, to avoid confusing individuals who might see messages aimed at consumers and other messages aimed at businesses promoting different benefits, companies will often engage in dual branding
Indicate whether the statement is true or false
TRUE
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Which of the following is a step in the control process?
A. complete a job redesign B. evaluate opportunities C. compare work units to one another D. implement TQM E. establish standards
If a company has both common and preferred shares outstanding and wishes to calculate book value per share,
a. net assets must be divided by the total number of both classes of stock. b. net assets, less the redemption value of the preferred stock, must be divided by the number of shares of common stock outstanding. c. stockholders' equity must be divided by the total number of both classes of stock. d. stockholders' equity, less the cost of treasury shares held, must be divided by the number of common shares outstanding.
This question contains two parts; be sure to answer both. First, define formal communication in an organization. Second, imagine that you manage a company that is going through layoffs. The company plans to lay off 15 percent of the workforce. Provide an example of how you might use each of the three types of formal communication to communicate with employees about the layoffs.
What will be an ideal response?
A low-cost leader can translate its low-cost advantage over rivals into superior profit performance by
A. outproducing rivals and thus having more available units for sale. B. going all out to use its cost advantage to capture a dominant share of the market. C. spending heavily on advertising to promote its cost advantage to build strong customer loyalty. D. maintaining the present price and using the lower-cost edge to earn a higher profit margin on each unit sold. E. underpricing rivals and attracting quality-sensitive buyers in great enough numbers.