What is a research method that systematically organizes and summarizes both the manifest and latent content of communication?
A. content analysis
B. experimentation
C. unstructured observation
D. projective method
Ans: A
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Indicate whether the statement is true or false.
The claim "We have the bestselling truck in its class" utilizes the ________ principle, whereas "We have only four of these trucks in stock" utilizes the ________ principle
A) social validation; scarcity B) social validation; reciprocation C) reciprocation; scarcity D) authority; reciprocation
A behaviorist might argue that if a women attracted to other women sexually were punished enough times for acting on that attraction, it might condition her in the direction of a heterosexual orientation
Indicate whether the statement is true or false
"Try to identify how the current state of affairs differs from the desired goal, and then find steps that will reduce the difference." This advice describes a
a. syllogism. b. heuristic. c. prototype. d. dimension of the semantic differential.