A marketing research firm has instructed its research associates to collect primary data by stopping people at a shopping mall or busy street corner and request an interview on the spot. What are the drawbacks of using this method?
What will be an ideal response?
This method is subject to interviewer bias. It also is relatively expensive and requires more planning and supervision.
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What is a behavioral theory of leadership? Choose one of the behavioral leadership theories and explain it. Then, choose a leader and characterize the leadership style you think that person exhibits according to your chosen theory.
What will be an ideal response?
Factors that the auditor should consider as increasing the effectiveness of the audit committee include all of the following except whether:
A. It interacts regularly with internal audit personnel. B. It asks management difficult questions. C. It is independent of management. D. It is comprised almost exclusively of members of management, ensuring detailed knowledge of the company's operations.
Characterize psychographic segmentation
What will be an ideal response?
The "yellow-dog contract":
A. was enforced by the Norris-LaGuardia Act passed by Congress. B. grew powerful during the periodic economic depressions. C. was widely used by employers to encourage the formation of unions. D. required a worker taking a job to promise not to join a union.