Which of the following is TRUE regarding a matrix-management organization?
A) It is a low-cost form of organization.
B) It often creates conflicts regarding authority and responsibility for marketing activities.
C) It hampers the flow of information among marketing personnel.
D) It promotes the matrix concept throughout the company.
E) It is best suited to companies that offer a small range of products to niche markets.
B
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Which of the following is a characteristic of transformational leaders?
A. They are better in stable situations. B. They clarify employees' roles. C. They set goals and monitor progress toward their achievement. D. They encourage people to do exceptional things. E. They provide rewards in exchange for subordinates doing the work.
Effective decision makers rely on criteria or standards known as ________ that are used in evaluating proposed solutions to a problem.
A. descriptive research B. problem definitions C. measures of success D. constraints E. marketing dashboards
Named perils on a homeowners' insurance policy do not include
A) fire. B) windstorm. C) theft. D) flood. c
Which one of the following statements is TRUE about the relationship between learning curves and competitive strategy?
A) Knowing where your process is on the learning curve will enable you to make frequent product modifications. B) Firms that emphasize low cost in their competitive strategy strive to move down the learning curve by increasing volume. C) Learning curves enable managers to project fixed manufacturing costs for future production quantities. D) Projecting the impact of learning curves into the future is one effective way of reducing the impact of environmental uncertainty.