The media company hired by Dunkin' Donuts to promote a new espresso beverage found that ________ accounted for a noticeable increase in sales in test markets
A) billboards
B) radio advertising
C) television commercials
D) word-of-mouth marketing
E) point-of-purchase advertising
D
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One of the assumptions of cost-volume-profit (CVP) analysis is that there are no changes in the ________.
A) accounts payable B) cash balance C) inventory levels D) account receivables
Which of the following is not true about mobile marketing?
A. There is significant overlap between local and mobile marketing. B. By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. C. A substantial part of mobile marketing should be counted as social marketing. D. People use most of their mobile minutes while they are on the go, outside of the home.
Clark is a shareholder of Bedrest Mattress Company. Clark will be deemed to have a fiduciary duty to Bedrest and its minority shareholders if he has
A. preferred stock. B. a right of first refusal. C. a sufficient number of shares to exercise de facto control. D. watered stock.
Mary Jane applied for one of two openings for an executive secretary position at QRP, Inc. The job posting showed a starting salary range of $70,000 to $80,000 depending on skills, education, and experience. The job called for a minimum of five years of experience, a bachelor's degree in business, accounting, or communications, the ability to use a wide variety of office equipment, and the ability to use the entire Microsoft Office Suite. She was employed in this exact same job for a different company for seven years, she had an MBA, and taught the entire Microsoft Office Suite at a college in addition to using it on the job. She used Publisher to create the company newsletter. Austin applied for the same job as Mary Jane. He had a bachelor's degree in accounting, five years of experience
as an administrative assistant, used the entire Microsoft Office Suite on the job but never taught it and did not create a company newsletter. The company hired Mary Jane at $72,000 per year and Austin at $77,000. Mary Jane was outraged when she discovered the discrepancy in their pay. Which of the following theories addresses the reasons for Mary Jane's reaction? A. Theory Z B. Theory X C. Reinforcement theory D. Equity theory