The VALS2™ group is termed the ________, who are successful consumers with many resources. This group is concerned with social issues and is open to change
A) fulfillers
B) achievers
C) actualizes
D) believers
C
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Reach is:
A) the number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period B) the number of people who place a particular brand into their evoked sets C) the number of people who purchase a product in a given time period D) the number of people who use a certain medium in a four week time period
In which stage of the decision process does a consumer recognize that the good or service under consideration may solve a situation of shortage or unfulfilled desire?
a. evaluation of alternatives b. information search c. stimulus d. problem awareness
Milk runs reduce outbound transportation costs by consolidating large shipments
Indicate whether the statement is true or false.
A division's return on investment may be improved by increasing:
A. cost of goods sold and expenses. B. sales margin and cost of capital. C. capital turnover or cost of capital. D. capital turnover or sales margin. E. sales revenue and cost of capital.