A speaker who attempts to restore an organization’s image by convincing the audience that the crisis isn’t as bad as it might appear is engaged in:
a) differentiation.
b) corrective action.
c) bolstering.
d) minimization.
ANS: d
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Answer the following statements true (T) or false (F)
1.Almost two thirds of all sexual assaults occur with relational partners. 2.Since the AIDS crisis of the 1980s, premarital sex has decreased. 3.Few serial monogamists love each other. 4.Liking and loving are just two labels for the same behavior. 5.Germans are among the most likely to say the words “I Love You.”
Benoit’s theory is used for which purpose?
a. clarifying the benefit of issues management b. providing steps to handle a corporate crisis c. assessing the benefit of PR in a crisis d. analyzing crisis communications activities
Which of the following was the author NOT planning to do?
(A) go shopping (B) eat food (C) write a journal (D) read a journal
You can enhance your objectivity by:
A. Sticking to your opinion so people know you aren't wishy-washy B. Learning to study and examine all sides of issues C. Acting enthusiastic and involved in the subject D. All of the above E. None of the above