What importance is placed on a company's stock price in the ratio analysis of a company? Explain
The desire of the investors to relate the earnings of a company to the market price of the stock affects the market price directly. When earnings per share increases, it is an indicator that the company is profitable. When earnings per share declines, it is an indicator that the company is not. Investors react accordingly. When earnings are up, more shares of stock are sold on the market, which causes the market price of stock to increase.
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BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:
A) high touch. B) use/user. C) attribute/benefit. D) competition. E) quality/price.
In the ________ stage of the buying process, the alert business marketer can help the buyers define their needs and provide information about the value of different product characteristics
A) problem recognition B) general needs description C) supplier search D) supplier selection E) order-routine specification
What is core competency? Explain how core competency is related to competitive advantage and give an example of how a core competency gives an organization a competitive advantage in today's highly competitive business environment.
What will be an ideal response?
The theory of business social responsibility that holds that a business has a duty to generally do
good for society is: A) The moral minimum theory. B) The maximizing profits theory. C) The stakeholder interest theory. D) The corporate citizenship theory.