The closing paragraph of an effective sales message:?
A) ?does not refer to the central selling point.
B) ?does not make specific action complex.
C) ?does not provide an incentive.
D) ?does not ask for action confidently.
B
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Wine Tasters Inc. is a magazine that targets people who appreciate wine and good food. Its major customer base include people who enjoy wine-tasting events and visit different restaurants
Given this information, Wine Tasters most likely relies on which of the following variables to identify its target market? a. Usage-rate segmentation b. Demographic segmentation c. Psychographic segmentation d. Benefit segmentation
Market segmentation theory would explain an upward sloping yield curve as a high demand for short-term securities relative to the supply
Indicate whether the statement is true or false.
The macro view can be broken down into which of the following three areas?
a. environmental, financial/capital, and displacement b. entrepreneurial trait, opportunity, and strategic c. displacement, trait, and financial d. entrepreneurial trait, financial/capital, and displacement
In order for The Gift Market, a local specialty store, to purchase Christmas merchandise for selling in its store, it had to borrow money from a local bank. This debt owed to the bank is a(n)
A. liability. B. expense. C. owners' equity. D. asset. E. credit.