The matching concept supports matching expenses with the related revenues
Indicate whether the statement is true or false
True
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Provide two reasons why companies are shifting more of their marketing dollars to online advertising
What will be an ideal response?
The Atlas conversion factor is the arithmetic average of the current exchange rate and the exchange rates in the two previous years. Incomes measured by the Atlas conversion factor are generally more stable over time and changes in income rankings are more likely to be due to relative economic performance than fluctuations in the exchange rate.
Answer the following statement true (T) or false (F)
In the case of a(n) __________, the U.S. Supreme Court has ruled that the reliance will be presumed under Rule 10b-5 if the fact was material
a. public statement b. misstatement c. omission d. tip
The intangibility element of a service refers to the fact that it
A. can't be held, seen, or touched before the purchase decision. B. can be objectively evaluated. C. requires the ability to provide the service even in times of no demand. D. has value that can only be determined by using subjective criteria. E. can maintain or accumulate good will with customers.