Assertive salespeople control the sales interaction but often do not gain commitment because they prejudge the customer's needs and fail to probe for information.
Answer the following statement true (T) or false (F)
False
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________ is a popular survey instrument that measures service quality by grouping questions into five categories of service quality
A) SERVQUAL B) RATER C) CATI D) Sampling frame
On January 1, All City Services has the following balances:
Accounts Receivable $22,000 Bad Debts Expense $0 All City has the following transactions during January: Credit sales of $120,000, collections of credit sales of $84,000, and write-offs of $18,000. All City uses the direct write-off method. The amount of Bad Debts Expense for January is ________. A) $22,000 B) $25,714 C) $12,600 D) $18,000
The use of departmental overhead rates will generally result in:
A. The use of a separate cost allocation base for each activity in the factory. B. The use of a separate cost allocation base for each month. C. The use of a separate cost allocation base for each department in the factory. D. The use of a single cost allocation base. E. The use of a single overhead cost pool for the factory.
Combiners (as opposed to segmenters)
A. try to develop a different marketing mix for each submarket. B. want to avoid "inviting" competition. C. are not target marketers-they aim at everybody. D. try to satisfy target customers "very well" rather than "pretty well." E. try to increase the size of their target markets by combining two or more market segments.